Brendbuk - it is the passport of standards of application and use of elements of a brand. Brendbuk contains the description of rules and the principles of use of a logo and all elements of a corporate style in development of advertizing materials, in design of office interior and a uniform of employees, at production of a souvenir and image poduktion, etc.
Brendbuk at the request of the client may contain the section for internal office use. The description of marketing and communication components of a brand, its values, the principles of strategy of development and work on reputation of a brand, its main objectives, mission and philosophy, the principles of creation of the internal relations and the principles of relationship with clients, partners and the public contains this section.
What it is necessary for?
Each company which is puzzled with advance of own brand and which has a plan of achievement of goals irrespective of the amount of business, it is important to have such document.
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Brendbuk ensures safety of the main information and emotional message of a brand.
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Guarantees safety and an invariance of an image and elements of a brand, so and the correct perception his consumers.
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Brendbuk pozvlyat more effectively and to productively build up the relationship with contractors (the advertizing companies, polygraphy, mass media, etc. ).
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Brendbuk, being the guide to forming of internal and external communications, allows to construct the individual, recognized by consumers style of work and to adhere to it in all divisions of the company.