Carrying out market researches

FOLLOWINGS




For today services of our agency in the Market researches direction include:
Consultations concerning marketing
Carrying out market researches
- carrying out focus groups (development of the scenario, carrying out, interpretation, analysis)
- carrying out polls (telephone, street, room)
- unique form of the research "secret buyer"
Analysis of the competitive environment
Development of marketing policy and separate advertizing campaigns
Research of preferences of pharmacists of drugstores and doctors
Research of consumers
Studying of the range of drugstores and other outlets
Research of awareness on a brand
The stimulating BTL - actions
Actions Secret buyer



Carrying out market researches



Market research is a process of collecting and the data processing necessary for adoption of administrative decisions.

In modern conditions when the market is crowded and risks are high, the role of market researches constantly grows. Market researches are necessary constantly: when developing goods, at its conclusion to the market, when determining its share in the market, by production of advertizing.

Thus, market researches allow to carry out one of the main requirements of marketing - to provide "transparency" of the market and "predictability" of its development.