Creative and design of advertizing

Creativity (from English create — to create, English creative — creative, creative) — the creative abilities of the individual which are characterized by readiness for creation of essentially new ideas deviating from traditional or the accepted schemes of thinking and the endowments entering into structure as an independent factor and also ability to solve the problems arising in static systems. According to the authoritative American psychologist Abraham Maslou — it is the creative orientation congenitally peculiar to everything, but lost by the majority under the influence of Wednesday