Full range of advertizing services
Advantages of work with advertizing agency.
The world practice shows that in the developed markets clients use services of advertizing agencies. In principle, the logic is clear: agencies only are also engaged in that that study the market of mass media, develop different media strategy, create brand philosophy too, by the way. Actually, another they are engaged in nothing: beer is not spilled, cars do not make, do not mold pelmeni.
The agency will professionally develop the concept of an advertizing campaign. Will think up that form of submission of the advertizing material which will be remembered to consumers. If necessary will write the scenario of a roller or PR article. The agency will employ actors, announcers, animators, zvuko-and video engineers who will realize these ideas. The agency will prepare the media plan and will make the optimum schedule of an exit of advertizing in mass media. Besides the agency with very considerable discounts will buy for you broadcasting time and an advertizing space from any to mass media.
Will develop signs and letterheads for you, will spread around distributing materials, will think over registration of the place of sale or a trading floor and many other things. Agencies offer full range of services.
Exactly cooperating with Advertising Agency, you get two huge advantages:
You save the time and money
You provide complexity of advertizing, its integrity and coherence with your advertizing strategy.
For creation of any advertizing campaign it is necessary to know - who your TARGET AUDIENCE and what CHANNELS OF DISTRIBUTION of INFORMATION to use. TARGET AUDIENCE concept multilevel. It can always be narrowed or expanded, it happens primary, secondary, tertiary.
Depending on the purposes of an advertizing campaign it is possible to acquaint TARGET AUDIENCE with goods (service), to remind of its existence, or to organize various actions with attraction of all ATL and BTL tools and so on.
Target audience" Channels of distribution of information" Media planning"Conclusion
Generally carrying out the advertizing company is rather laborious and labor-intensive process and at competent approach, the advertizing company with interest will pay back all your expenses enclosed in advance of the goods or service.