Invertor Toshiba conditioners

Why 85% of the Japanese buyers choose invertor a Split system and in Russia even more often buy conditioners with the inverter? There are main reasons:
The inverter smoothly regulates conditioner power, vibration and noise are considerably reduced. At small loading (for example, at night) the conditioner works almost silently.
The inverter allows to maintain very precisely a Split system the set temperature and to save the electric power. The invertor Toshiba conditioner of the SKV series tries to obtain desirable temperature indoors 20-30% faster usual, and spends twice less electric power for maintenance of comfortable temperature.
The ordinary conditioner joins often/is switched-off for maintenance of temperature, wearing out during start. The invertor conditioner works continuously therefore its reliability and service life are much higher.