The leaflet is one of the most popular types of the advertizing production having the maximum effect of impact on the potential client. Leaflets are made to concrete actions, it as actions, exhibitions, the presentations, conferences, and also for distribution in public places where the percent of potential consumers of the advertized product is high.
The optimum ratio of the price and quality allow to reach the maximum effect. Depending on requirements and target audience the leaflet can be image, i.e. contain the general information on the company with the indication of primary activities and contacts, or the information, containing a complete description of an advertizing product or advertized service, the price list, technical characteristics.
Color leaflets, depending on circulation, are made in the digital or offset way, chromaticity of the press can be any. It is possible to make black-and-white leaflets with low requirements to quality of pictures by replication on a risograph.
Leaflets happen to the unilateral and bilateral press. At the press any paper of any density from 80 to 300 g/m2 is used. The format of leaflets is also various - from A6 to A3.
The minimum circulation for an offset printing of a leaflet of 210х100 mm - 2000 copies. The cost of an offset printing at circulation less than 2000 copies pays off individually on demand.