Market research. Analysis of the market and competitive environmen

Effective decisions cannot be based on intuition or simple reasonings. Without planning of marketing of the company cannot reach steady advantage in the markets. Without market researches adoption of effective decisions is impossible.

Market researches allow:

• to make more reasonable administrative decisions;
• to know requirements and preferences of buyers better;
• to estimate market prospects of products;
• to estimate and increase efficiency of campaign for advance of goods/services;
• to choose the most effective remedies of advance of goods/services;
• to define your strong and weaknesses in relation to competitors;
• to develop effective ways of counteraction to competitors.