Market researches, development of business plans

Market ^[1] research (English.marketing research) — a form of business study and the direction of applied sociology which is focused on understanding of behavior, desires and preferences of consumers, competitors and the markets in the economy dictated by the market.

The area of market researches as statistical science was initiated by Arthur Nilson (Arthur Nielsen) together with creation of the ACNielsen Company company in 1923.

Market research is a collecting, processing and the analysis of information for the purpose of reduction of uncertainty at adoption of administrative decisions.