Marketing audi

What is marketing audit?
For what audit is necessary marketing?
Who and when does marketing audit?
How marketing audit influences sales and results of financial activity?
Need for marketing audit often it is not obvious for the head while business of the company "blossoms and prospers".

Well, here when sales fall, the profit decreases, take away a share of the market..... the owner or the CEO - the first person of the company, already realizes need of his carrying out.

Marketing audit is a complex and independent analysis and an assessment of external environment, the market, sales and communications of competitors, and also - structure and efficiency of internal and vneshy marketing of the company.