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Outdoor advertizing order in Shymkent
Order Outdoor advertizing
Outdoor advertizing
naruzhnaya_reklama
naruzhnaya_reklama

Outdoor advertizing

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Seller
Kazakhstan, Shymkent
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Description
Signs, volume letters

Outdoor advertizing — one of the most traditional and popular channels of distribution of advertizing used in Russia as well as in other countries of the world. In the Russian publications it often call "autdoor" (from English outdoor — being in the open air). This term is meant as advertizing which is placed out of rooms, out of buildings — on the street, under

Outdoor (external) advertizing - graphic, text or other information of advertizing character which is placed on the special temporary and/or stationary designs located on the open district, and also on exterior surfaces of buildings, constructions, elements of the street equipment over the carriageway of streets and roads or on them. Also advertizing messages placed in shops/supermarkets — designs of POS (point of sale) belong to outdoor advertizing. The outdoor advertizing is a type of LP-advertizing.

External advertizing — the advertizing medium expected mainly the visual perception established on stationary and mobile designs out of a goods point of sale. The most widespread formats of outdoor advertizing: roof installation, a billboard (billboard), the superwebsite, superbord, the video screen, prizmatron, a stele, citylayt (panel bracket), the rolling display, a banner, flag composition, a firewall, an advertizing grid or a grid on the woods (the facilitated temporary firewall), an electronic board (running line), the marquis (an advertizing or decorative hood), a sign (a light box), a road sign, city format, pillar, a volume space frame (the enlarged artificial image of people, animals, objects), advertizing on and in public transport, advertizing in elevators, live advertizing, advertizing in the subway and on parkings.

Features of outdoor advertizing:

owing to the size posters draw attention to themselves;

the majority of posters is executed in color, scenes on them are realistic;

correctly chosen arrangement of posters does an advertizing campaign effective;

colourful posters promote fixing of a plot in memory of the consumer.

The advertiser at the address to outdoor advertizing every time solves the following main objectives:

the choice like outdoor advertizing;

development of a creative;

definition of the place of its installation;

choice of the size of the carrier of advertizing;

definition of time and duration of placement.

Creation and development of models is a production of model of the advertizing message which allows to create idea of future ad publication. Thus, it is possible to consider that the model is a preliminary option. It can be executed in different scales as one to one, and in a size reduced in comparison with the original.

Development of the model of outdoor advertizing is the reception of advertizing advance based on visual perception, a bowl of all it is used as for advertizing (commercial and social), and for informing citizens on something. Creation of the model of outdoor advertizing allows to capture large audience, but it is for this purpose important to consider a number of obligatory requirements on which observance the success of this type of advertizing, quantity of the audience which has seen it and, respectively — return which is a main objective directly depends.

Development of the model of outdoor advertizing will read from accurate formulation the customer — what information "viewer" should acquire (for example that products of the company customer — the best in the segment). All further work is performed, based on implementation of the solution of this task. Creation of models of advertizing assumes not only ability to work with graphics and materials. To manufacture the competent, working model of outdoor advertizing, it is necessary to be partly the psychologist and the strategist, the result directly depends on submission of information.

The minimum set of the elements making structure of the model of the advertizing message includes: company name; trademark or name of goods; the slogan (slogan) from 3-5 short words. Proceeding from it the model of outdoor advertizing should contain a minimum of words, however their sense to be obliged accurate, clear and clear from the first, even accidental, a look.

Development of design of the model of advertizing for outside placement assumes that this advertizing carrier will be located on the street and, so its lighting depends on time of day, weather conditions, availability of an artifical light (lamps), etc. Design (Design, Commercial art) — a creative method, process and result of art and technical design of manufactured goods, advertizing materials and a surrounding situation for the purpose of satisfaction of need of the person for an esthetics and ergonomics. In the model drawings and a photo also should be "unambiguous" therefore it is desirable to avoid "unclear" images at which it is necessary to look narrowly long. The graphic design of the model of advertizing, combination of images and the text are carried out in saturated colors. It is necessary to consider that large dark color on a light background provides good contrast and, respectively, it is better visible. It is also more preferable to schedule to make contrast.

The outdoor advertizing affects consumers when they are on the street or look from transport windows. For perception of information placed on boards as optimum it is necessary to consider places where the motion speed of the car is lower than normal: in places of speed restriction, before transitions, traffic lights, intersections. It is recommended to place outdoor advertizing in places of accumulation of the people: near parking of cars and stops of urban transport, on walls of tunnels, at the hotels, gas stations, on edge walls coming to the intersection of houses in the center of a boulevard ring with a roundabout. Such parts when developing the model of advertizing need to be counted.

Besides, development of models of advertizing should consider the place of their further placement. The outdoor advertizing is established on transport, different buildings, special billboards, etc. If to speak about more widespread placement — billboards, then they are established, as a rule, along roads, in places bus and parkings, etc. i.e. where there is a flow of people, so, and the number of potential "viewers" is most great. The model for outdoor advertizing needs to be executed so that the people passing by or being in moving motor transport easily could catch sense of information or remember coordinates (phone, the address, the website).

Development of the model of advertizing - the process demanding accurate arrangement of priorities and strategic scheduling. Advertizing production in general and creation of models of outdoor advertizing vty number — fascinating and interesting process. Prototyping is carried out through creation of the prototype — text and graphic materials (drawings, a photo, etc.) which are integrated in the uniform design model from which production of outdoor advertizing is made.

The model of outdoor advertizing to some extent is similar to the modern art of the city. Walking on streets, passing in transport, we see a set of boards with the social and commercial information. The outdoor advertizing on the volume takes the second place after television. Razlichsh, ic of a form of outdoor advertizing are necessary for the solution of the whole range of different tasks. So, advertizing installations which help the consumer to find the necessary establishment belong to indexes. Neon signs, dyuralayt, volume letters are image designs which are developed strictly on the individual ny p to a royekt.

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Outdoor advertizing
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