Production of outdoor advertizing

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Reklamnaya kompaniya SPEKTR, TOO

Kazakhstan, Shymkent
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Description

Outdoor advertizing — one of the most traditional and popular channels of distribution of advertizing used in Russia as well as in other countries of the world. In the Russian publications it often call "autdoor" (from English outdoor — being in the open air). This term is meant as advertizing which is placed out of rooms, out of buildings — on the street, under

Outdoor (external) advertizing - graphic, text or other information of advertizing character which is placed on the special temporary and/or stationary designs located on the open district, and also on exterior surfaces of buildings, constructions, elements of the street equipment over the carriageway of streets and roads or on them. Also advertizing messages placed in shops/supermarkets — designs of POS (point of sale) belong to outdoor advertizing. The outdoor advertizing is a type of LP-advertizing.

External advertizing — the advertizing medium expected mainly the visual perception established on stationary and mobile designs out of a goods point of sale. The most widespread formats of outdoor advertizing: roof installation, a billboard (billboard), the superwebsite, superbord, the video screen, prizmatron, a stele, citylayt (panel bracket), the rolling display, a banner, flag composition, a firewall, an advertizing grid or a grid on the woods (the facilitated temporary firewall), an electronic board (running line), the marquis (an advertizing or decorative hood), a sign (a light box), a road sign, city format, pillar, a volume space frame (the enlarged artificial image of people, animals, objects), advertizing on and in public transport, advertizing in elevators, live advertizing, advertizing in the subway and on parkings.

Features of outdoor advertizing:

owing to the size posters draw attention to themselves;

the majority of posters is executed in color, scenes on them are realistic;

correctly chosen arrangement of posters does an advertizing campaign effective;

colourful posters promote fixing of a plot in memory of the consumer.

The advertiser at the address to outdoor advertizing every time solves the following main objectives:

the choice like outdoor advertizing;

development of a creative;

definition of the place of its installation;

choice of the size of the carrier of advertizing;

definition of time and duration of placement.

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Production of outdoor advertizing