Secret buyer of Almaty

ADVERSOPROFESSIONAL Advertising agency:

The Secret Buyer program in Almaty.

The secret buyer (the mysterious buyer, from English Mystery Shopper/Secret Shopper) — a research method which is applied as within the market research directed to an assessment of the consumer experience got by the client in the course of purchase of goods or service and for the purpose of the solution of organizational problems, for example, of measurement of level of observance of standards of customer service by employees in the organizations, etc.

For collection of information specially prepared people (mystery shopping) which are carrying out checks on behalf of potential/real clients and who are in details reporting on results of checks are used. Research objectives influence the level of requirements to mystery shopping. In most cases participation in the researches "secret buyer" should not be the only source of earnings for these people.