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The marketing policy is developed for fixing of the operating principles of marketing activity of the company, proceeding from specifics of its functioning in concrete market sector. The marketing policy is the tool influencing formation of market price. The size of the prices or discounts applied by the company, and also the economic importance and efficiency of the marketing and advertizing events and actions held by the company is proved in this document. It is the document in which the complex of decisions on interaction of price policy with methods of stimulation of policy of sale of the company is stated. The order of determination of the price of realization of goods and services depending on significant for the enterprise or the company of factors, such as parties of sale, total sales, terms and a payment procedure, the importance of the buyer in the relevant market is stated and proved in marketing policy. The present document is the main document at implementation of marketing activity of the company and allows to prove the applied prices for the taxation.
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