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Strategic analysis, strategic planning order in Almaty
Order Strategic analysis, strategic planning
Strategic analysis, strategic planning

Strategic analysis, strategic planning

100000 KZT
Kazakhstan, Almaty
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Strategic analysis, strategic planning

Process of elaboration of strategy for the right is considered a core of strategic management. Definition of strategy is a decision-making on the fact that to do with separate business or products as well as in what direction to develop the organizations what place to take in the market, etc. At the same time those technologies and methods which allow to make process of adoption of strategic decisions more flexible have to be adopted first of all, it is fuller and adequately considering those real situations in which the organization should function.

Before to speak about the strategic analysis, it is necessary to understand one incident of terminology concerning the market environment which is actively investigated both in strategy, and in marketing, but is classified differently. And it often causes misunderstanding between marketing specialists and the management of the company.

The matter is that in the course of the strategic analysis two environments are usually studied: internal and external. Actually their three!. And it is considered in the course of the analysis: simply one of these environments is divided into two. Only marketing specialists and managers carry out division according to a miscellaneous.

To understand why so occurred, legko:vprochy, in strategy instead of the words "microenvironment" and "macroenvironment" "microenvironment" and "makrosreda" habitual to marketing specialists are often used.
The confusion from it becomes even more as, for example, speaking about "makrosreda" the CEO will mean changes in the legislation (a zone C: external macroenvironment), and the marketing specialist will look for information on competitors (a zone B: internal makrosreda).

  • The manager understands as the internal environment that Wednesday which he completely can control, i.e. the firm, whereas everything that is beyond its limits - it is Wednesday which can be hostile, neutral or favorable irrespectively from him, the manager, desire - i.e. it is external, not subject to it Wednesday;
  • The marketing specialist understands as the internal environment what he can influence, i.e. the firm and its market (and it is often easier for it to influence the market, than on what happens in firm - from here and many troubles of our business result). And external environment for it is what it cannot affect in any way, for example, natural disasters or the customs legislation.

In effect, in the firm you can call each of environment blocks as you wish, the main thing that for all employees — from the CEO to the ordinary marketing specialist — as the same term it was understood same.

To investigate each "layer" of our pie, various methods of the strategic analysis are used:

  • A. The internal environment (microenvironment) — usually includes firm. For the firms using franchizing, the internal environment can include all franchisees (i.e. those who use your trademark and system of business) just as network firms can include all enterprises entering a network in the analysis. However if the analysis becomes for one of the enterprises of the franchiser or a network, then this enterprise, but not firm entirely will be investigated first of all. There is a lot of methods of the analysis of the internal environment, schemes of the analysis of the internal environment on functions of management, the analysis of goods and services of firm and the portfolio analysis are given below.
  • V. Makrosreda (external microenvironment)) — includes all firms of the party interested in activity (except the firm). Most often for the analysis of this Wednesday the 5 forces model of Michael Porter is used. However it is worth to remember also about other stakeholders.
  • C. External environment (an external macroenvironment)) — includes all forces which can influence existence and welfare of firm. These forces are usually analyzed by means of model of the STEP analysis (PEST analysis). The approximate structure of the analyzed factors is given below on this page, however it is necessary to consider that it is not the full list — you select those facts which can really exert impact on activity of firm (for example, in seismic countries it can be earthquakes, in pig-breeding — swine flu, and for a motor depot — petrol price).

The result is summed up of all three types of the analysis in SWOT analysis in which all most significant factors revealed during the analysis of the market environment are reduced (though most of "experts" persistently try to do only SWOT, even without trying to analyse previously three of these Wednesdays — the poor excuse for the real SWOT analysis from to which sense practically never happens as a result turns out).

The majority of methods of the strategic analysis is based on method of expert evaluations. Heads and leading experts of firm usually act as experts at the same time. The strategies developed by them under the leadership of the moderator during 3-day strategic sessions have the greatest efficiency.

Quantitative methods for needs of the strategic analysis are used seldom, however quality of expert estimates can be increased if in firm the market researches focused on deep monitoring of environment are well put. In sector of B2C researches of competitors and consumers are most often conducted, and dlyav2v-sectors is more important usually there is a research of suppliers and the analysis of the market of goods substitutes.

Strategic planning is one of functions of strategic management which represents process of the choice of the purposes of the organization and ways of their achievement.
Strategic planning provides a basis for all administrative decisions. Functions of the organization, motivation and control are focused on development of strategic plans. Without using advantage of strategic planning, the organizations in general and certain people will be deprived an accurate way of an assessment of the purpose and the direction of the corporate enterprise. Process of strategic planning provides a basis for management of members of the organization.
The system of strategic planning gives the chance to shareholders and to management of the companies to decide on the direction and rate of development of business, to outline global tendencies of the market, to understand what organizational and structural changes have to happen in the company that it became competitive, in what its advantage what tools are necessary for it for successful development.
Until recently strategic planning was a prerogative of major international concerns. However the situation began to change, and as show polls, it is more and more companies representing medium business, begin to deal with issues of strategic planning.

The main
Organization of teams and control systems of human resources Yes
Statement of management accounting and consultation Yes
Organization of business processes The operating business processes, Operational business processes Supporting business processes
Financial analysis Analysis of financial plans and forecasts, Analysis of business activity, Analysis of financial results
Audit of administrative information Yes
Preparation of conclusions and recommendations Yes
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Strategic analysis, strategic planning
Strategic analysis, strategic planning
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